Why the SCLC National Magazine, America's Leading Civil Rights Voice
Since 1971, SCLC National Magazine has been the official national publication of the Southern Christian Leadership Conference (SCLC). SCLC National Magazine is published quarterly and serves as a vital educational and informational link between the SCLC’s national headquarters in Atlanta, Georgia and its many chapters and affiliates throughout the U.S.
SCLC National Magazine is distributed to its chapters, affiliates and membership nationwide with an estimated readership of 400,000. As America’s most respected civil rights voice, the SCLC Magazine serves as a major vehicle for leading corporations to enhance their visibility and sales among 35,000,000 African-American consumers. SCLC National Magazine is distributed to universities, state and junior colleges that are primarily in minority communities. The SCLC Magazine is a viable recruiting tool for corporations interested in hiring qualified minority applicants. In addition, SCLC National Magazine is distributed to both local and national officials, government agencies, civil rights organizations, Fortune 500 corporations and to our many supporters.
SCLC National Magazine’s editorial content focuses on national and international current events and issues, which shape the lives of minorities in particular, and provides valuable information to its readership of the SCLC’s struggle in the Civil Rights Movement. Editorial for the SCLC National Magazine pertinent to the Civil Rights Movement is submitted for publication by a diverse group of educators, politicians, economists, activists and involved citizens.
In many minority communities unemployment is at staggering levels, hopelessness and lack of self-worth are major factors in the high rate of crime and violence in our nation’s cities. While promulgating its message of nonviolence and brotherhood, the SCLC works to alleviate despair and give hope by establishing numerous community programs to aid and educate the disadvantaged.The ability to overcome the anguish of injustice requires support of the masses to sustain its effectiveness both spiritually and financially.
In its effort to retain its nonpartisan political posture and its ability to address injustice and discrimination freely, the SCLC abstains from seeking government grants and/or traditional funding sources. The SCLC’s primary source of funding is the advertising revenue from SCLC National Magazine.
Advertisers in SCLC National Magazine, many of whom are Fortune 500 corporations in stature, demonstrate their shared concerns for the SCLC’s humanitarian endeavors and give recognition and credibility to their corporation's fair attitudes and equal opportunity policies.
Your company is a strong and vital voice, help the SCLC stop the deterioration of humanity. Our efforts do make a real and lasting difference. With your advertising support, we shall all prosper through peace, unity, brotherhood, love and respect.
Invest your advertising dollars in America's equal opportunity future.
